Web Design 2 - Final Project Progress 2(Strategic Brief)

1.0 Strategic Brief

Papparich identity and colour mood is heading towards a more classy feel and yet keeping its essence of traditional and cultural value, this is the differ point comparing to its competitor which keeping its typical kopitiam elements. Hence, what I’m trying to provide here with the new look for Papparich website is warm colour mood, space, and different class of kopitiam.

            1.1 Project Definition

To restructure information on the existing webpage so that it is more welcoming to read and attractive to readers.

Outstand webpage among all competitors.

To respond to customers needs and to increase popularity of Papparich.

1.2 Current Site’s Analysis Goals

The current site is having major problems with the menu options are at the bottom of the page. Every time user has to navigate and scroll to the bottom of the page just to click on the buttons to go to the desired page. Users would get annoyed after a while.

Apart from that, text just displayed in long row of words and information just being throw out in one long breath, not allowing users to choose what they want to read.

Menu options restructuring.

These are the few things which firstly needed to improve.

1.3 Client’s Analysis

                1.3.1 Background Information

PappaRich is not like any other kopitiam. We truly beg to differ. The run-of-the-mill kopitiam simply serve coffee and asian delicacies at affordable prices, merely to attract customers. Affordable pricing of the drinks and food served is not going to keep the customers coming back. We, at PappaRich, focus our attention on the QUALITY of our foods and drinks. We are proud of how authentic your favorite foods are. You enjoying your orders at Pappa, while spending quality time with friends and families is the epitome of our goal. We envision each and every of your visit to PappaRich is one that’s better than your driving of 300km to eat at your hometown.

This is even enhanced further by our team’s friendly smiles and our authentic restaurant ambience. We do our best to fulfill every need of the patron. Having great ambience and realistically decorated surroundings will make our customers’ trip to Pappa Kopitiam even more unforgettable. They can now enjoy good food and beverages at a soothing and everlasting environment.

                                1.3.2 Mission and Vision Statement

Papparich to provide authentic Asian way to spend time with friends, and families, while enjoying their timeless classic delicacies.

1.4 Short and Long Term Site Goals

To create a well structured and functional webpage which is more user friendly to the readers, at the same time creating a more efficient way of delivering our message to the customers.

To implement the idea on the customers impression that Papparich is a higher class kopitiam among all the other competitors.

To increase business sales by having promotions and advertising on Papparich Specialties.

1.5 Target Audience

Young working adults which are more exposed to internet that work in the city.

1.6 Competitors Analysis

Most of the competitors are just using very common templates for their webpage, if we are able to produce more space to the Papparich webpage, it would distinguish the difference of identity of Papparich comparing to the others.